Thanks to the mobile shift, the thumb is in charge now—and its far more demanding. Its quick to scroll. Its quick to close. Quick to flip the page. But with the right approach, the thumb is also highly likely to stop, engage and buy. At Facebook IQ Live, were revealing the very latest in mobile insights, taking a closer look at what the rise of mobile means for marketers. And most important, how can you turn this shift into business impact in 2016 and beyond? When we understand what matters to people, we can be what matters to them. Well show you how—now that the thumb is in charge.